“The time has come for those of us who work in book-length nonfiction to insist that professional fact-checking become as inalienable from publishing as publicity, marketing and jacket design — and at the publisher’s expense rather than as a cost passed on to the author, who, understandably, will often choose to spend her money on health care. In the age of tweets, it cannot be the fate of the book to become ever more tweetlike — maybe factual, maybe whatever. The book must stand apart, must stand above.”
It’s one of those days wherein waiting even 10 minutes for a reply requires a lot of focus on the breath, gratitude meditations, noticing the birdsong outside, etc.
So in 2015 we registered as EDITED.io, conveniently our URL as well. For a host of reasons, that name now has to go, and that entails filing a Certificate of Amendment with the state’s Division of Corporations. Our first application for a name change was denied, because it was too close to an existing company name, though the company has been inactive for several years. No matter. These things happen. We filled out another application, wrote an additional check for $25 for expedited handling, and sent another envelope Priority Mail to Albany today.
Is there really such urgency? Only in our heads, so yes!
We’re moving on to Keynote. Also drafting the onboarding questions list that’s been floating in our heads for months—years!—but hasn’t been written down yet.
Meanwhile here’s a photo archived at the Library of Congress that we use on our main value proposition page.
Pencil on paper only. Plus a meeting at 20 Jay Street in Dumbo, w/ Jed calling in from Oakland. And logos, all done!
When we’ve the new logo in a non- .pdf form, we’ll post it!
Preliminary color palette inspired by covers from The Novel Library…
At Maison Kayser, just south of Union Square. 45 minutes. Super helpful.
Are going really well thanks to Jonathan Paul Gillette and his skills—and love for giving clients multiple kerning options.